Woman-founded brand Erenzia Beauty celebrates Latina culture

Launching this Hispanic Heritage Month, erenzia beauty is a premium, vegan and cruelty-free beauty brand rooted in the celebration of Latina culture.

The inaugural collection includes a range of shampoos, conditioners, leave-in treatments and fragrances, and is available for purchase online and through the brand’s enhanced “Amiga” affiliate partners.

Putting Latinas First

Developed by co-founders Alina Gonzalez, Vanessa Ramos and Alex Pearl, the company hopes to champion and encourage Latinas to own their beauty and step into their innate power emotionally, financially and socially through the enhanced “Amigas” affiliate partner business model. of the brand. .

As a holistic beauty brand founded and focused on social selling, erenzia beauty offers a unique opportunity for entrepreneurially motivated Latinas, as potential consumers and sellers. The enhanced “Amigas” affiliate partner business model offers modest, low-risk start-up costs, a strong community support network, and an arsenal of professional and personal development tools.

“We are passionate about creating a beauty experience that puts Latinas first by supporting, claiming and celebrating their unique authenticity, diversity and creativity,” said Brand & Product co-founder Alina Gonzalez. “Being a Latina-led company means having both the privilege and the responsibility to let ‘cultura’ guide the way erenzia beauty conducts business – from its sourcing practices, to its product, to its affiliate partners. “

About the products

erenzia beauty offers premium beauty products designed for Latinas, all available at an affordable price. The brand says the formulas are enriched with culture, influenced by history and infused with indigenous ingredients praised for their wellness properties, sensory attributes and inspired by the heritage of Latin beauty rituals passed down from generation to generation. .

Erenzia’s bespoke product line is formulated to “engage the senses and stir the soul” via milks that turn into oils, nostalgic ingredients such as rice, corn, jojoba and cocoa to elicit warm sensations and fragrances infused with sweetness, warmth, luminosity and spicy notes.

The new line of vegan and cruelty-free beauty products will include:

  • Hair care: erenzia Nourish to enhance curls, curls and waves with lightweight hydration and erenzia Hydrating for increased shine and softness for all hair types.
  • Leave-In Treatments: Oil Milk and Oil Cream leave-in treatments formulated with a distinct blend of traditional ingredients for the right balance of hydration, smoothing and regeneration.
  • Fragrances: Erenzia Captivating and Erenzia Sensual Long-Lasting Fragrance Oils are carefully formulated with sensual, romantic comfort and infused with nostalgic cultural scents.

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