Sona raises $7M in funding round led by Gradient Ventures – Retail Technology Innovation Hub

New top angel investors in the round include Anthony Danon (Partner at Cocoa), Maximilian Bittner (CEO at Vestiaire Collective), Graham Paterson (Product Partner at Connect Ventures), Andrej-Nicolai Henkler (CEO at Leblon Capital), Invested (Anna Brandt and Noor van Boven), and Sri Pangulur.

Existing investors also participating include Monzo founder Tom Blomfield, early-stage VC Speedinvest, Andy Leaver (operating partner at Notion Capital), Lorenzo Franzi (partner at Flash Ventures) and several partners at Novator Partners.

In addition, Asif Moosani (investor at Gradient Ventures) and Markus Lang (partner at Speedinvest) join Sona’s board.

Oli Johnson, co-founder of Sona, comments, “The technology gap between office workers and homeless workers is expected to close rapidly over the next decade.”

“We believe the growth of retail workforce software will have the same transformative effect that the SaaS revolution has had in office work, and we want to be at the forefront of that movement.”

“We are thrilled to have the support of world-class investors and customers who share our passion for transforming the world of officeless work.”

“Workforce management systems were designed for white-collar industries. As a result, these tools ignore a vital part of society – the frontline worker,” comments Moosani.

“Scheduling, team management and surrounding communications are just the tip of the iceberg when it comes to The Great Resignation. Steffen and his team are empowering frontline workers by simplifying their workflows. We are excited to supporting Sona as they bring this ecosystem into the digital age.”

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