ReHarvest Provisions secures $1.5 million seed investment
Denver, Colorado. — Mission-driven food startup reHarvest Provisions has announced that it has closed a $1.5 million funding round led by True Wealth Ventures, an early-stage venture capital firm focused on led businesses. by women who improve human and/or environmental health. Flagstaff Ventures, Segal Ventures, Captra Capital, Chicago Early, Dobson Avenue and CPG Focus Angels are also participating in the round.
This announcement follows the announcement that reHarvest Provisions has changed its name from its former name, reBLEND. CEO and Founder of ReHarvest Provisions, Kathryn Bernell, recently relaunched her line of upcycled superfood smoothies as ReHarvest Provisions as the first in an extensive portfolio of products that are better for you and better for the planet. With a mission to provide irresistible, mindful, and practical ways to get more whole fruits and vegetables into our diets, the rebrand maintains a commitment to health and sustainability.
Along with the name change came a redesign of packaging highlighting the origins of ingredients and highlighting reHarvest’s main differentiator – recycled whole fruits and vegetables (vs. concentrates, purees, flavors or processed additives). ReHarvest Provisions will continue to work with manufacturers and farmers to source, purchase and recycle unnecessarily discarded and neglected products and by-products that would otherwise go to waste.
“We have big plans and a lot of work ahead of us,” Bernell said. “I built this business from the ground up and am excited to build our momentum into this next chapter of growth. Our rebranding sets the stage for us to be an iconic brand that consumers know and love, and our investment round fuels our ability to expand our reach while driving meaningful change in consumers’ lives and the supply chain. food supply that we rely on. Specifically, the capital will support key brand hires, physical retail expansion, brand amplification investments and the innovation pipeline.
“We are thrilled to partner with a powerful brand founded and led by women that is leading the way into the future of food and sustainability,” said Kerry Rupp, Managing Partner of True Wealth Ventures. “We look forward to seeing what comes next for reHarvest Provisions as they expand their portfolio, increase distribution and introduce new innovations.”
ReHarvest Provisions pops are currently available on reharvest.co and Amazon, and will soon replace reBLEND on Thrive Market, Imperfect Produce, Misfits, FreshDirect, and Sunbasket.
About the provisions of reHarvest
Founded in 2017, reHarvest Provisions is a women-founded, mission-driven company committed to providing consumers with simple ways to live healthy. ReHarvest Provisions’ first product in their growing portfolio is a line of appetizing, mindful and convenient upcycled superfood smoothies made with whole fruits and vegetables. reHarvest Provisions has partnered with Kroger’s Zero Waste Fund, Barilla’s Blu 1877 Venture Fund, is sold nationally with Thrive Market, QVC, Fresh Direct, Amazon (a top 5 frozen juice brand) and has been featured in Forbes as one of their next 1000 startups!
About True Wealth Ventures
True Wealth Ventures is an early-stage venture capital firm led by two Austin-based women, Sara Brand and Kerry Rupp. The fund focuses on women-led businesses that improve human and/or environmental health. Their investment thesis is that women-led businesses perform better financially, as shown in numerous studies, but are an untapped market with less than 2% of venture capital dollars going to female-led start-ups. women and about 12% to those with only one wife. member of the founding team in 2020. The company was selected in the ImpactAssets 50 2021 as an Emerging Impact Manager, a global list of impact fund managers across all sectors and asset classes.
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