‘Pacha de Cacao – an uplifting story about the mighty cocoa fruit’
New name, new identity
My start-up has undergone profound changes. First of all, on the name, it changed from Freebird to…. Pacha de Cacao!
We are challenging the industry by using cocoa pulp – now waste – as the main ingredient. Not the cocoa beans. For more than 500 years, since Columbus brought back exotic cocoa beans after one of his New World trips, the industry has looked only for beans. It is time to change that.
“Pacha de Cacao” comes from “Pachamama”, which means “Mother Earth” in the Quechua language. A very powerful concept in all Latin American countries, especially in those where the Quechua language is still spoken by indigenous tribes.
A lot of people are frustrated with the lack of authenticity and action of big brands. They want to connect to a story that’s real and new
By adding the Spanish words “de Cacao” to the mixture, the meaning comes from “The world of cocoa”. The name fits well with the underlying purpose of our business, while also opening the conversation to consumers about the powerful cocoa fruit; its origins, its impact and all the beautiful traditions that surround it. I like to talk about these stories.
I think it’s time for consumers to hear a more positive story about cocoa. That’s why I opted for an uplifting visual identity, inspired by ethnic motifs and the Amazon rainforest. The aim is to draw people to an exotic world in a modern and elegant interpretation, with a fresh and positive look and feel. The designers did a great job telling this story.
So, is there a problem?
Of course there is a problem. Each year, more than 5 million tons of cocoa beans are produced, just for the use of the beans to make chocolate and other products. Most farmers depend on volatile prices below their costs of production. How can they support their families, let alone invest in the future?
Our company pays for the pulp, which is an additional source of income in addition to the beans. And although it may be a relatively small amount now, we have big ambitions for it to grow, so that we can work with more small farmers from different countries.
With Pacha de Cacao, we want to rediscover the power of the cocoa fruit to help people, businesses and nature thrive.
I think Pasha also solves a problem that consumers face when it comes to choosing a functional drink to feel good (and do good). A lot of people are frustrated with the lack of authenticity and action of big brands. They want to connect with a story that is real and new.
Pasha’s mission and vision
But we are not the first to unravel the secrets of the cocoa fruit. Farmers know this. They always knew it. Over 5,300 years ago, people in an area called Zamora Chinchipe (southern Ecuador) were already growing cocoa for consumption. Researchers have found traces of theobromine in vessels and jars, supporting the claim that Ecuador is the primary origin of cocoa as we know it today, and that the pulp is highly likely to have been consumed as a drink by the Amazonian cultures, more than the beans.
With Pacha de Cacao, we want to rediscover the power of the cocoa fruit to help people, businesses and nature thrive. Go beyond chocolate. This is our goal. And we’ll do it by creating 100% natural cocoa juice that tastes delicious and nutritious, educating consumers about the history of cocoa and showing them that cocoa is more than chocolate, and working with others. other companies to build a healthy and sustainable environment. cocoa industry.
Our cocoa juice will be available in a few weeks, but it is already possible to pre-order now via our website: www.pachadecacao.com.
Want to join our tribe? Currently, we are seeking additional (financial) support from cocoa or chocolate companies, individuals or retailers who wish to support our mission to market this cocoa juice.