Mamamade raises £1.5m in record pre-seed round for healthy baby food – vegconomist
mommade, a British brand specializing in plant-based nutrition for infants and toddlers, announces the successful close of a record investment round, bringing the company’s total pre-seed increase to £1.5 million.
The company received funding from an oversubscribed raise on crowdfunding site Seedrs, as well as investments from a range of executives and founders from Allplants, Made.com, Heals, Design my Night, Bulb and Xexec.
Founded in London by Sophie and Ian Baron, Mamamade was first launched from the couple’s kitchen. Since then, the brand has rapidly expanded to nationwide delivery and is expected to record annual sales of £10 million next year.
Building better baby food
Mamamade delivers fresh, nutrient-dense meals for babies and toddlers directly to consumers. Designed by top nutritionists and chefs, all products are made in-house in a dedicated factory, the company explains. Plant-based meals are free from all eight major allergens and meet strict organic farming requirements.
Like the American brand Yumi, Mamamade was created to help parents solve the challenge of making homemade baby food (a time-consuming task) or buying substandard processed food from the store. Like Yumi, Mamamade uses data technology to interact more effectively with parents.
While Yumi uses algorithms to help parents personalize meals, Mamamade’s platform collects feedback to help improve recipes and develop new products.
Support women in investing
The founders of both companies spoke about the challenges faced by women in entrepreneurship and venture capital, leading Yumi to host an all-female investment round last month.
Mamamade’s Sophie Baron commented on the topic and what the latest increase means for her business. “As a founding woman, in the infantile and vegetal space, it was not the easiest journey, because from the start, the door was closed to a large number of investors.
“However, the unprecedented support from our growing community has been our inspiration, and in fact, many of them are now investors. We are thrilled to have secured the funds necessary to take Mamamade to the next level and bring our mission to more people in the UK and beyond,” added Baron.