Made in Chelsea and YouTube Star close £ 1.4million seed round for vegan clean cooking club – Vegconomist
Made in Chelsea reality TV star Verity Bowditch and former YouTube personality Mikey Pearce have closed funding round for their plant-based food brand Clean Cooking Club. The round has raised £ 1.4million with a valuation of £ 7.5million despite less than 12 months since launch.
“People are realizing the impact of meat production on the environment and need a clear solution” – Verity Bowditch
The plant-based QSR chain currently operates out of five locations in London, selling over 50,000 burgers in its first year and growing 30% month over month. The funding and evaluation will allow the Clean Kitchen Club to grow further with plans to open 40 new locations across the UK with the aim of mainstreaming sustainable plant-based foods and carbon neutral packaging.
In addition to opening a flagship store in Soho early next year, the vegan brand is also launching a line of retail products, starting with Clean canned coffees and alternative meat products. The fundraising round saw the participation of Clive Sharpe, former chairman of Quorn, and Grace Beverley, fitness influencer and business owner.
Mikey Pearce, Co-Founder and CEO of Clean Kitchen Club, commented, “I am incredibly proud of the team for signing our first round of investment and seeing the phenomenal growth the Clean Kitchen Club is experiencing every day. The idea for Clean arose out of my mom’s vegan bacon sandwich and I decided I needed to create a brand that would provide delicious and accessible plant-based foods and distribute them to the general public. We have big ambitions to be the UK’s biggest plant-based food brand – it’s just the start. ”
Verity Bowditch, Co-Founder and Head of Sustainability at Clean Kitchen Club, added, “There is a clear demand for delicious and sustainable protein alternatives. People are realizing the impact of meat production on the environment and need a clear solution, which also fits easily into their lifestyle. We provide exactly that.