Last Crumb Raises $3M in Seed Funding

Cult cookie brand Last Crumb closed a $3 million funding round to support marketing and sales efforts. Dubbed “the Louis Vuitton of candy,” the Los Angeles startup is shipping its gourmet offerings in limited quantities via weekly “drops” to consumers nationwide, who must join a waitlist for the chance to purchase. a box.

Founded in 2020, Last Crumb offers a dozen staple cookies, such as The Madonna, a peanut butter cookie, and What’s Up Doc, a carrot cookie with cream cheese frosting, as well as limited editions. The brand said it tested hundreds of recipes and dozens of chocolates, flours, dried fruits, sea salts, vanillas and more to refine the formulations.

“Last year, we sold our first box of cookies and realized our vision to create the first luxury cookie brand,” said Matthew Jung, Managing Director. “We are committed to quality and experience and have found a deeply loyal and rapidly growing customer base that believes in what we do. We have found an equally committed group of investors who believe in and share our vision and have the industry knowledge to take Last Crumb to new heights.

The round was led by Electric Feel Ventures, with participation from existing investors and new investors Chetrit Ventures, David Grutman, Andrew Rosen, Seema Bansal and Sunny Chadha.

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