Larry’s Coffee Brings Variety and Sustainability to Coffee in Raleigh | Culture

For students looking for sustainable and delicious coffee, look no further than Larry’s coffee. Just a nine-minute drive from campus, the Gavin Street storefront offers not only sacks upon bags of their slowly roasted coffee beans, but also brewed coffee to be enjoyed along a courtyard for students to work and do. to study.

Larry’s Coffee was born in 1994, right here in Raleigh. It started as the passionate project of owner Larry Larson, who had recently dropped out of graduate school at NC State. As the first coffee roaster employee for Cup A Joe, another beloved cafe on Hillsborough Street, Larson was interested in roasting coffee and selling it.

“In 1994, when you thought of coffee, you thought of Maxwell House and you thought of going to Waffle House,” Larson said. “This is where you had the coffee. The idea of ​​going to a Starbucks, which didn’t exist on the East Coast at all… people didn’t know what it was. And I thought, basically, people are going to be looking for really good coffee. “

Larson was right, even though it took him 25 years to get there. Despite the ever-popular business model of fast food chains such as Starbucks and Dunkin ‘, where drinks can look a lot more like a sugary shake than a coffee, Larson was convinced that the consumer would end up landing on a good coffee by him. -same.

Larry’s Coffee is a certified fair trade organization, with a special focus on long term fair trade relationships with coffee producers. Too often, coffee can become an operating business that endangers farmers around the world. Larson sought to change that.

“It’s the really important thing for us here to promote people,” Larson said. “People and places where the average consumer is so out of touch with where their products come from. … The more you know about the origin of your business, the more you will ask the distributor or producer to follow good principles.

Despite the wide variety of blends – over 25 in total – the typical coffee drinker shouldn’t be chased by the seemingly endless choices. Larson seeks to appeal to coffee connoisseurs of all types, regardless of palate.

“You’re not going to find a Maxwell House type coffee that I can find full of nuts, coffee type,” Larson said. “Everything is upscale. That said, now we have stuff that is really just a good, basic cup of coffee to drink all day. Because, a lot of people, that’s all they want.

For coffee connoisseurs, there are also plenty of more nuanced options.

“We have other stuff that is really quite esoteric in its flavor because it gets really refined,” Larson said. “For example 90% cocoa, premium chocolate aromas from sweet and sour chocolate, combined with a little grape. It’s like drinking good wine.

For particularly refined coffee lovers, 42 & Laurent is Larson’s flagship cafe, located in the heart of downtown Raleigh. There is more premium coffee out there for coffee lovers to try amazing coffee in the form of a morning pick-me-up or latte.

Although the heart of Larson’s business operations is here in Raleigh, Larry’s Coffee has grown across the country when it comes to coffee bean sales.

“If we’re talking about the end user who buys online, we ship nationwide,” Larson said. “We ship to Alaska, we ship to California, Washington state. But the main thing, however, is to put a pin on the map, to draw a circle of 500 miles. And that’s the bulk of our customers.

Interested consumers can find the nearest place to purchase Larry’s Coffee on the Sitemap, which has over 100 locations in the Raleigh-Durham region alone. Students might be surprised to find Larry’s Coffee at the ever-popular Rush bowls and to University drink 1, both located on Hillsborough Street.

But for the freshest brew, look no further than the Larry’s Coffee storefront itself.

“You can make coffee around here – it’s really cool,” Larson said. “Everything was roasted in a few days, we rotate the shelves once a week. It’s a place to sit and connect to Wi-Fi, we have a nice yard there. … If you are off the beaten track and want some peace and quiet, this is great.

Above all, Larson offers Larry’s Coffee for beginners and advanced coffee drinkers, old and young. With over 25 quality, fair trade blends to choose from, there is a coffee for every consumer.

“I would say coffee is a journey, like everything else in life,” Larson said. “Allow yourself the will and the capacity to think, explore the path that is right for you now and today. There is never right or wrong, it’s the journey.

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