The Green Shoot Institute of London has closed a superfunded pre-seed round led by Sustainable Ventures, with backing from Veg Capital and Popsockets.

£365,000 of strategic investments have been secured for its PLANTS + BENEFITS program which the company claims is the world’s first plant-based wellness and benefits portal that rewards employees for healthy and sustainable choices.

The Green Shoot Institute was founded in 2020 by Chloe Sweden and Ellen Chng with the aim of informing, inspiring and motivating employees to reduce their consumption of meat and dairy products for their personal health and that of the planet. . PLANTS+PERKS is the company’s first product and has already launched in the UK, EU and US this year with early customers including Lacoste, UBER and Popsockets.

Plants + benefits
© The Green Shoot Institute

Chloe Sweden comments: “We are delighted to share the journey of the launch of PLANTS + PERKS – the world’s first plant-based employee wellness and benefits portal – with our strategic investors. We exist to help over a million people live healthier, more sustainable lives and all of our investors embody that. Their ambition and passion for a plant-powered world aligns closely with our mission, and we are excited to work together to achieve our goals.