De Soi Raises $4M in Seed Funding
US non-alcoholic aperitif company, De Soi, has raised $4 million in a seed funding round led by Willow Growth.
The round included the participation of entertainment and sports agency, Creative Artists Agency. De Soi will use the capital to expand its business footprint and market its products nationwide.
Launched in January 2022, De Soi is a non-alcoholic botanical sparkling drink that contains natural adaptogens and no refined sugar, and is low in calories.
The aperitif comes in three flavors: Golden Hour, made with maca and L-theanine derived from green tea, with notes of citrus, lemongrass and leafy herbs; Purple Lune, an elixir based on ashwagandha and tart cherry, with notes of blackberry nectar, vanilla oak and rose petals; and Champignon Dreams, made with reishi mushroom and passion flower, with notes of summer strawberries, grapefruit and “earth”.
De Soi’s American co-founder and singer, Katy Perry, said, “I would define wellness as taking care of yourself in the best possible way without sacrificing the simpler pleasures in life, and that’s exactly what we want to offer. De Soi is about balance – being able to enjoy the evening and the next morning.
Morgan McLachlan, who also co-founded the brand, added: “With the confidence and support of our team of investors, we are confident that we can make soft drinks an equally indulgent and select drinking choice.”