Cocoa fruit juice could be the new hot health drink | Eat Drink

Cocoa fruit juice is the latest in the world of chocolate. – Photo by Barry Callebaut via ETX Studio

NEW YORK, October 27 – Did you know that chocolate can’t be eaten just in the form of bars or bars? Of course, it can also be tasted as hot chocolate, but have you ever heard of chocolate juice? Swiss cocoa giant Barry Callebaut has launched a drink made from its flagship ingredient. And that’s probably just the start of a new approach to chocolate.

The cocoa tree fruit is not only eaten once it is turned into chocolate, it can also be sipped in liquid form. The pod, the famous thick shell in which the cocoa beans are found, still white at this stage, contains a white mucilaginous pulp. An ingredient rich in fiber and vitamins that can be used in cocktails to give the body a boost. The cultures of Central America have been drinking this elixir for a long time …

And contrary to what one might imagine, the nectar does not taste like cocoa, but fresh fruit. Evocation of lychee, lemon, exotic fruits, this is how the chocolate makers of Mr. Txokola describe their cocoa juice. The brand based in the French Basque Country launched its recipe less than a year ago. A small bottle, available for sale on the brand’s online store, is priced at € 4 (around 20).

Cocoa fruit juice may be the new hot health drink;

And in Switzerland, the trend has not gone unnoticed! Cocoa juice is becoming a taste (and commercial) phenomenon that should not be overlooked. Presented as a natural antidepressant, antioxidant, source of magnesium … The many virtues of cocoa have been known for decades. The Barry Callebaut group has decided to ride the well-being trend to promote the benefits of its new product: cocoa fruit juice. A few days ago, the Swiss giant unveiled Elix, a so-called functional drink, whose manufacturing process preserves the nutrients of the cocoa fruit. The group is counting on the richness of flavonoids in its new formulation to appeal to consumers looking for a cocoa drink that makes them feel good. This is the first time that Barry Callebaut has entered the so-called nutraceutical market. The brand relies on the ability of its new product to boost blood circulation. More than 15 years of research and development were necessary to develop Elix, which may also be of interest to consumers for its content of magnesium, iron and potassium.

Meanwhile, Swiss brand Koa decided to work with Ghanaian farmers, making the most of the raw material from the pod and ultimately producing juice from the ingredient. The company has teamed up with the prestigious Swiss producer of fine chocolates, Felchlin, to distribute its drink. It is also found in Japan, the Netherlands, Luxembourg and Germany. Felchlin even turned cocoa fruit juice into … iced tea!

In the future, the white mucilaginous pulp may even become a feature of the latest trendy recipes on Instagram … The Valrhona chocolate brand won the innovation award at the last Sirha World Hospitality and Food Service for its “ Oabika ”, a concentrated cocoa fruit juice available to chefs for their chocolate creations. Stay tuned. – ETX Studio

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