Avenatur: Former Oatly Director Raises ‘Meaningful’ Seed Funding for Global Growth – vegconomist

Finland Avenatur announces the closing of a seed round with the aim of expanding its portfolio of oat products and increasing its reach in the Asia-Pacific region.

Co-founded in 2021 by David Peters, former boss of Oatly UK and founder of the American brand Oatworks, and Janis Arbidans, Advisor for Umami United in Japan; the company claims to offer “healthy oat products of higher quality and with a lower environmental impact than regular dairy products”.

Avenatur’s premium products are the result of our passion for oat-based foods and beverages and our pioneering knowledge and experience in the field.

“We recognized the importance of raising the quality bar for plant-based dairy products; that’s why we work closely with our customers to develop and manufacture products that work for them and their consumers. We are constantly looking to innovate and improve, so that our products can attract more consumers to the category,” said David Peters, co-founder of Avenatur.

©Avenatur

Products and news

Avenatur produces dairy oats from locally grown oats in Finland. Its portfolio includes regular oatmeal drinks, barista milk, oatmeal creams and yogurts that are made with just three ingredients, according to the company.

The most recent innovations include on-the-go tea drinks, whipping cream and single-serve barista milk designed to meet the growing demands of single-person households. Avenatur’s range also includes oat-based chocolate and oat milk powder.

“Our desire to create new types of plant-based dairy stems from our deep scientific understanding of oats as a hero ingredient, providing a healthy, sustainable and flavorful foundation for a wide range of plant-based products. . Avenatur’s premium products are the result of our passion for oat-based foods and beverages and our pioneering knowledge and experience in the field,” the company states.

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