Accused of appropriating Indian culture, Foodpanda Malaysia apologizes for promotional video, says it celebrates Malaysia’s cultural diversity (VIDEO) | Life
PETALING JAYA, October 6 ― Foodpanda Malaysia has apologized for its controversy Pollywood video that had social media users criticizing her for appropriating Indian culture.
The online food and grocery delivery platform also said it was not about the brand’s internal Deepavali ad.
Talk to malaysian mailVanita Menon Kris, Marketing Manager of Foodpanda Malaysia, apologized for the misunderstanding regarding the Pollywood video adding that she tells the story of a specific urban Malay household in her upcoming series of music videos.
“As such, Foodpanda would like to take this time to humbly apologize as we never intend to cause any discomfort to our consumers as we remain committed to bringing happiness to your doorstep.”
Pollywood, the brand’s Bollywood-themed promotional video featuring an all-Malay cast, has been criticized online for appropriating Indian culture for not having any artists of Indian descent in its uploaded video. September 29.
Malaysian actresses Adibah Noor and Nadia Aqilah are also part of the brand’s promotional video.
It’s more than the lack of Indian representation. Even if there were Indians in that ad, it’s still silly and stereotypical. Sorry to burst someone’s bubble, but the dance-y Bollywood theme has nothing to do with Deepavali and is not representative of Indian culture in general https://t.co/rsl7xOP5tg
— ❅ᜐᜋᜓᜎ (@uglyluhan) October 5, 2021
“The online music videos are teasers of a much larger story of main character Seri and the daily life of a three-generation household in a series that will air in October,” Vanita said.
“Featuring them going through their daily lives using various Foodpanda joy hacks, multiple music genres such as Bollywood and K-Pop to communicate the various hacks a consumer can do.”
She added that the minisodes are a celebration of the diverse musical influences of local Malaysian television that have transcended cultural differences over the decades.
“As a diverse and multicultural nation, we have adapted to each other’s cultures and celebrated all things that are uniquely Malaysian.
“The series is part of the brand’s #TakkanTakTahu campaign to educate customers on how best to redeem offers on the app,” she said.